The 10% concept is based on research showing that when approximately 10% of a population firmly adopts a belief or behavior, it can create a tipping point that leads to large-scale change. Once this critical mass is reached, the minority's influence rapidly spreads to the majority, transforming social norms or systems. The key to this shift is the unwavering commitment of that 10%, who, through persistence and strong conviction, inspire others to adopt their ideas. This principle demonstrates how a small, determined group can ignite powerful, widespread transformation across society.

The concept of seven generations is rooted in Indigenous wisdom, particularly associated with the Iroquois Confederacy (Haudenosaunee). It represents a long-term perspective on decision-making and sustainability, emphasizing the responsibility of current generations to consider the impacts of their actions on the future, up to seven generations ahead.