Our Mission
10 percent for seven generations
We aim to shift 10 percent of organisations to enable a sustainable future for seven generations
Become a regenerative organization
We provide the essential knowledge, skills, and sustainable mindsets needed to help you and your organization lead with impact and responsibility, ensuring your organisation contributes positively to global sustainability efforts.
We base our support on the 5-stage Sustainability Integration Framework and based on which your level of aspiration is, help you assess your current status, give you recommendations and support you with the transformation work needed to achieve what you want,
We also provide targeted leadership programs that are crafted to enable leaders in organisations of all sizes to effectively drive progress towards the Sustainable Development Goals (SDGs).
The 10% concept is based on research showing that when approximately 10% of a population firmly adopts a belief or behavior, it can create a tipping point that leads to large-scale change. Once this critical mass is reached, the minority's influence rapidly spreads to the majority, transforming social norms or systems. The key to this shift is the unwavering commitment of that 10%, who, through persistence and strong conviction, inspire others to adopt their ideas. This principle demonstrates how a small, determined group can ignite powerful, widespread transformation across society.
The concept of seven generations is rooted in Indigenous wisdom, particularly associated with the Iroquois Confederacy (Haudenosaunee). It represents a long-term perspective on decision-making and sustainability, emphasizing the responsibility of current generations to consider the impacts of their actions on the future, up to seven generations ahead.